Hype Energy Drinks


Everything Starts at the Club: Wisin & Hype Energy At It Again With Brand New Music Video

Hype Energy enters the New Year in style as they once again joined forces with Reggaeton superstar Wisin for his brand new music video “Todo Comienza en la Disco” (Everything Starts at the Club). Featuring rappers Yandel and Daddy Yankee, the video begins with three little kids discovering an old vi...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.